Berkley’s goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Ever wanted to ‘lure’ that perfect fish! Berkley have the solution for you. That Rainbow trout or 1KG bream simply wont resist a Berkley Lure!
“One of the main reasons the company has been successful over the years is that I was able to surround myself with people with a great deal of passion and creativity, which helped us to keep making new and better products for fishermen.”
– Berkley Bedell, Berkley Founder